AI Use Disclosure

1. Purpose of this Disclosure

This disclosure explains how and why Elemental Concept uses AI, including generative AI, to support our consultancy, design, and development services. We use AI responsibly and in line with applicable privacy obligations.

2. Use of AI

AI supports our work by helping with research, analysis, content development, design exploration, coding, testing, and documentation. Human judgement remains central to our work, and AI does not replace our expertise or accountability.

Consultancy Work
  • Our standard services do not use AI to make significant decisions about individuals. Where automated decision-making is relevant to a specific engagement, we will explain how it is used and what safeguards apply.
  • Augmenting content creation for project deliverables, or summaries from meetings and workshops.
Experience Design
  • Rapid prototyping of concepts, services, and experiences to support design and innovation workImage generation and conceptual design exploration for ideation, concept development, and presentation purposes.
  • Research synthesis, including summarising interviews, survey data, reports, and desk-based findings.
  • Desk-based research to explore markets, users, competitors, technologies, and emerging trends etc.
Development Work
  • Code productivity: generating code, auto completing and assisting with planning for implementation.
  • Quality assurance: test case generation, defect triage, log analysis, performance tuning suggestions.
  • Documentation & enablement: creating or updating API docs, READMEs, runbooks, and training materials.
  • Solution discovery: architectural options summaries, technology comparisons, backlog/user story expansion.
  • Data workflows: data mapping, transformation recommendations, SQL generation, and data quality checks.
  • Support operations: drafting release notes, change logs, and stakeholder communications.

We avoid uploading confidential, personal, or sensitive data to AI tools by default. Where such processing is necessary and proportionate, we will:

  • Notify you in advance.
  • Were possible within any given tool disable training on your data.
  • Apply data minimisation, masking, or synthetic data where feasible.

3. Automated Decision Making

Our standard services do not use AI to make significant decisions about individuals. Where automated decision-making is relevant to a specific engagement, we will explain how it is used and what safeguards apply.

4. Data Protection & Confidentiality

We protect client information when using AI tools. Personal, confidential, and sensitive information is not shared with AI systems by default. Where AI processing is required, we apply appropriate privacy and security controls.

5. Quality Assurance & Limitations

AI can produce inaccurate or incomplete results. All AI-assisted work is subject to appropriate human review, validation, and quality assurance before it is relied upon or delivered.

6. Your Choices and Controls

If you have specific requirements or restrictions around AI use, please discuss them with us at the start of your engagement. We will work with you to accommodate reasonable requirements.

7. Updates to this Disclosure

We may update this disclosure at any time at our discretion. We will post the latest version here and notify active clients where material changes affect ongoing projects.